The reason Roger Federer created the Laver Cup back in 2017
The Laver Cup, a tennis tournament created by Roger Federer's management company, was designed to celebrate the sport's history and bridge the gap between legends and current players. Inspired by golf's Ryder Cup, the event has grown into a major annual competition featuring Team Europe against Team World.
Why it matters
It provides insight into the strategic vision behind modern sports event creation and the importance of legacy in professional athletics.
The ninth edition of the Laver Cup is set to get underway later this month in London.
Inspired by the Ryder Cup golf tournament, the Laver Cup was created by Roger Federer 's management company, TEAM8, Brazilian businessman Jorge Paulo Lemann, and Tennis Australia.
The event, named after tennis legend Rod Laver, features two sides, Team Europe and Team World, pitted against each other in a series of singles and doubles matches spanning three days.
Its first edition was in 2017, and since then, the competition has gone from strength to strength, attracting the world's very best players every season.
In 2018, Federer was asked to give an explanation for why he wanted to create the Laver Cup.
As per Tennis World USA , Federer said: " I just wanted everybody to have a really nice time, a good time, and celebrate tennis.
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