The R2 SUV is already Rivian’s best-selling vehicle
Rivian reports that its new R2 SUV has become its best-selling vehicle in the third quarter of 2026. The company has raised its annual delivery guidance to 67,000 vehicles, signaling a recovery from previous production struggles.
Why it matters
This growth indicates that pure-play EV manufacturers can still find market success despite the removal of federal tax credits and shifting consumer interest toward hybrids.
Rivian’s new R2 SUV was its best-selling vehicle in the third quarter, the company said Thursday, marking an auspicious start for the all-important EV.
While Rivian didn’t say exactly how many R2s it sold over the three-month period, the company is confident enough in the pace of sales that it raised its delivery guidance for Wall Street. Rivian had previously expected to deliver between 65,000 and 70,000 EVs this year. On Thursday, it bumped up that floor to 67,000.
It’s the second time Rivian has raised its delivery guidance this year, and the company is now on track to break a three-year stalemate during which it struggled to ship more than 50,000 vehicles annually. The company launched the R2 just in June, but it has made a major bet on scaling production of the lower-cost SUV at a historically-quick rate.
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