The quiet rise of China’s soft power among Vietnam’s youth
Despite historical tensions and territorial disputes, young Vietnamese are increasingly embracing Chinese culture, language, and economic opportunities. This shift is driven by digital connectivity, the popularity of Chinese media, and government facilitation.
Why it matters
The growth of Chinese soft power in Vietnam challenges the traditional narrative of deep-seated anti-Chinese sentiment in the region.
The quiet rise of China’s soft power among Vietnam’s youth Young Vietnamese are increasingly drawn to Chinese culture and opportunity, even as long-standing sensitivities endure, note ISEAS academics Hoang Thi Ha and Pham Thi Phuong Thao.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in