The producer of Fleabag and Baby Reindeer's tip for finding a hit? Don't look for one
Producer Francesca Moody, known for her work on Fleabag and Baby Reindeer, discusses her strategy for identifying successful projects at the Edinburgh Fringe festival. She emphasizes that relying on personal gut instinct rather than commercial calculation is the key to finding authentic hits.
Why it matters
It provides insight into the creative industry's decision-making processes and the tension between artistic integrity and commercial viability.
EDINBURGH — A Shrek burlesque parody. A one man show inspired by the 2002 Hilary Duff Disney Channel original movie Cadet Kelly . An improvised hour titled David Elms Describes a Room (despite the dry name, it's actually quite entertaining).
At the Edinburgh Fringe, which wrapped up its 79th edition late last month, almost anything can be a show. And almost any show can be an audition.
Culture Hit shows from Edinburgh's Fringe festival are coming to America. Here are our top picks This year's festival featured more than 4,200 productions, an overwhelming marketplace of comedy, theater, cabaret — and plenty that resist easy categorization. It is also an important hunting ground for producers searching for the next unlikely thing that might travel beyond Edinburgh.
Few have a better track record for spotting it early than Francesca Moody.
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