The Pixel 10A finally costs what it should

No camera bump here. | Photo: Dominic Preston / The Verge We can usually rely on Google to put together a compelling package in its Pixel A-series devices. The Pixel 10A was kind of a letdown, though. It added only a handful of updates, like satellite messaging and updated Gorilla Glass on the screen — but it still costs $499, like the Pixel 9A. Kind of a bummer. Enter Prime Day: the 10A is down to $399 at Amazon , which feels much more fair. Getting essentially the 9A with the minor-est of iterative updates feels better when you’re paying $400 instead of $500. And staying consistent with the 9A, the 10A also offer seven years of OS updates. That’s a lot of years of not having to worry about buying another phone. Google Pixel 10A Google’s new Pixel 10A introduces faster wired charging, Satellite SOS, and new AI tools like Camera Coach and Auto Best Take. Otherwise, it’s basically the Pixel 9A, with the same Tensor G4 chip and a dual-camera system. Read our hands-on impressions. Where to Buy: $499 $399 at Amazon (128GB) $499 $399 at Best Buy (128GB) $599 $499 at Amazon (256GB) In fairness, the Pixel 10A is probably a victim of RAMageddon, and I suppose we’re lucky that it didn’t get a price increase this year. And it hasn’t been totally clear what kind of deals we’d see on phones in the midst of the memory crisis, even those that are consistently marked down, like the Pixel A-series. The Pixel 9A was marked down to $400 for last summer’s Prime Day, so the smaller discount this year might be a sign of the times. Still, it’s hard to argue with the 10A at $400 — unless you find a great deal on the 9A, that is. window.HYPE_DESK_CONFIG = { productImageUrl: "https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/con-and-sb.jpeg", productImageAlt: "Dell Deal Days", productTitle: "Dell Deal Days", shortDescription: "The lowest prices of the season on Dell's best hardware.", longDescription: "Dell is running its biggest sale of the season with up to $900 off laptops, desktops, monitors, and more. Whether you are finally pulling the trigger on a new XPS, upgrading your home office display, or building out a gaming setup, the discounts are meaningful and the selection is broad. Double Dell Rewards and special financing are available on top of the sale pricing, which makes this worth a look even if you were just browsing.", purchaseUrl: "https://www.dpbolvw.net/click-8836598-12839518?sid=VergeHypedeskDellDaysOfDeals&url=https%3A%2F%2Fwww.dell.com%2Fen-us%2Fshop%2Fdeals%2Ftop-pc-deals", purchaseLinkText: "Shop Dell Deal Days" };