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TechCrunch·5 min read·medium

The pitch trick that helped an eSports startup raise $20M when VCs only wanted AI

J
Julie Bort
The pitch trick that helped an eSports startup raise $20M when VCs only wanted AI
AI Summary

Lucra Sports secured $20 million in funding by using a unique pitch strategy that involved framing their non-AI business model around AI concepts. The founder also emphasized the importance of networking in casual settings to attract major investors like ARK Invest.

Why it matters

It reveals the current 'AI-hype' cycle in venture capital and how startups are adapting their messaging to secure funding in a competitive market.

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Confidence: 90%

The article is a straightforward business report on fundraising tactics and market trends.

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