The Omnichannel Execution Gap: New Global Study by Anchanto Reveals Confidence Is Outpacing Operational Maturity
A new study by Anchanto and Demand Metric reveals an 'Omnichannel Execution Gap' where enterprise brands struggle to align operational maturity with their digital commerce ambitions. While AI is a priority, the report emphasizes that disconnected systems and manual workflows remain significant barriers to success.
Why it matters
This study provides critical insights for retail and enterprise businesses attempting to scale their digital operations in a complex global market.
SINGAPORE , Aug. 12, 2026 /PRNewswire/ -- Anchanto today released The State of Omnichannel Commerce 2026/202 7 , a new global study conducted with Demand Metric examining how enterprise brands and retailers are managing the growing complexity of modern commerce.
The study identifies a clear divide between how organizations perceive their omnichannel performance and their ability to execute consistently across channels, systems, inventory, fulfillment, and markets.
The report calls this the Omnichannel Execution Gap .
Disconnected systems, fragmented workflows, limited visibility, and continued reliance on manual coordination remain barriers to consistent execution.
"Brands and retailers have made significant progress in expanding across channels, marketplaces, and fulfillment models. But expansion alone does not create omnichannel maturity," said Vaibhav Dabhade, Founder and CEO of Anchanto . "The next competitive advantage will come from connected execution: bringing systems, inventory, workflows, fulfillment networks, and local market requirements together into one coordinated commerce operating model."
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