The Odyssey's Matt Damon hyped his water charity in interviews. Why is it partnered with water guzzler Amazon?
Matt Damon's water charity, Water.org, is facing scrutiny for partnering with major corporations like Amazon that are criticized for high water consumption. Experts suggest these partnerships may be a form of corporate reputation management rather than purely philanthropic efforts.
Why it matters
The story raises questions about the ethics of corporate-nonprofit partnerships and the environmental impact of data centers in the age of AI.
And Damon is capitalizing on all of the hype that surrounds a blockbuster to talk about a longtime passion of his – water.
But the choice of corporate partnerships his charity has linked up with for a new initiative are well known for the amount of water resources they drain.
The 55-year-old Academy Award winner is the co-founder of Water.org , a non-profit organization that helps improve access to safe water and sanitation.
In the lead-up to The Odyssey' s Friday release, Damon was promoting — and even rapping about — a fundraising campaign and product partnership, called Get Blue, with companies that include Starbucks, Gap and Amazon.
An epic stretch — Christopher Nolan tries to conquer The Odyssey
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