The Nvidia Shield TV Is 7 Years Old. It Just Got a $100 Price Hike
Nvidia has increased the price of its Shield TV Pro streaming device to $299, citing rising component costs. The company attributes these supply chain pressures to the broader industry demand for AI hardware.
Why it matters
Illustrates how the global AI boom is creating inflationary pressure on consumer electronics and hardware components.
The most recent version of the Shield streaming box debuted in 2019, running Android TV with AI upscaling and hardware decoding for almost any type of media. While it ran an aging Tegra X1+ processor, that was (and still is) fast for a TV media streamer. The device launched at $199.99, with a non-Pro variant at $149.99. The non-Pro Shield has since been discontinued, but the Shield TV Pro lives on at the new $299.99 price.
Nvidia has confirmed that you can blame AI for the higher Shield TV pricing. “Starting October 2, SHIELD Pro will be priced at $299. The cost of components, including memory, has increased substantially across the industry,” a spokesperson told Ars.
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