The New York Times is in talks to buy Letterboxd for around $330 million

The New York Times is in talks to acquire the film social network Letterboxd for approximately $330 million. The deal would likely keep the platform standalone while integrating the Times' advertising technology.
Why it matters
This potential deal highlights the ongoing trend of legacy media companies acquiring niche digital platforms to diversify their revenue and audience engagement.
The New York Times Company is in talks”exclusive negotations” to acquire Letterboxd, the social network for film lovers, for around $330 million, The New York Times reports. The Times Company, Sony Pictures Entertainment, and A24 were all recently rumored to be among those interested in buying Letterboxd.
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