The new Halide camera app launches with film looks and an upgraded photo editor
Lux Optics has launched Halide Mark III, an updated version of its professional-grade iPhone and iPad camera app. The new release introduces a film simulation engine and specialized color profiles developed with a Hollywood colorist, available via a one-time purchase or subscription model.
Why it matters
The release highlights the growing market for professional-level creative tools on mobile devices, catering to users who want more control over their smartphone photography.
Halide Mark III isn’t free, but you can try it out for a week before buying. | Image: Lux Optics After first being announced in December 2024, Lux Optics has finally released the latest version of its Halide camera app for the iPhone and iPad. The Halide Mark III app's most compelling feature is a new film simulation engine and a collection of five new Looks that can be applied to photos as they're taken. Co-developed with Cullen Kelly , a "renowned Hollywood colorist," the different looks are tailored for landscape photography, portraits, and cityscapes, plus a black-and-white option with extra film grain. Halide Mark III is available now through the App Store for a one-time purchase price of $59.99, or as part of a $19.99/year subscri … Read the full story at The Verge.
The article is a factual product announcement with no discernible bias.
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