'The necktie is dead': How US midterm candidates are dressing for votes
US midterm candidates are increasingly using their personal fashion choices to signal authenticity and connect with specific voter demographics. By adopting styles like workwear or traditional cultural attire, politicians aim to project a relatable image that aligns with their policy platforms.
Why it matters
Clothing has become a strategic tool in modern political campaigning, reflecting how candidates attempt to bridge the gap between professional authority and grassroots relatability.
Image source, Getty Images By Nardine Saad US reporter Published 42 minutes ago As Americans prepare to vote in the US midterm elections, candidates with their eye on Congress are not just competing on policy.
In our social media age, they're using their personal style to attract attention and project their message. Their clothing has become a measure of their authenticity and appeal.
"Politicians are dressing for two jobs at once: to look capable of holding office but to also look connected to the people they want to represent," said Joe Zee, a celebrity fashion stylist.
From Alaska to Texas, here is a look at how some candidates have been standing out on the campaign trail.
Some candidates, like Democrat Marie Gluesenkamp Perez, who represents Washington's 3rd Congressional District, are embracing a relaxed, outdoorsy image.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in