The NBA Wants to Set Next Season’s TV Schedule, But It’s Waiting On LeBron - The Hollywood Reporter
NBA Commissioner Adam Silver stated that the league is delaying the finalization of the 2026-2027 schedule while waiting for LeBron James to announce his next team. The league is also exploring shifting local media rights to streaming platforms.
Why it matters
The intersection of star athlete movement and media rights deals highlights the evolving business model of professional sports broadcasting.
The NBA really wants to set its 2026-2027 schedule. It’s media partners at NBC Sports , ESPN and Amazon want it too.
The article reports on public comments made by a league official without taking a side on the player's decision.
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