The NBA Wants to Set Next Season’s TV Schedule, But It’s Waiting On LeBron - The Hollywood Reporter
NBA Commissioner Adam Silver stated that the league is delaying the finalization of the 2026-2027 schedule while waiting for LeBron James to announce his next team. The league is also exploring shifting local media rights to streaming platforms.
Why it matters
The intersection of star athlete movement and media rights deals highlights the evolving business model of professional sports broadcasting.
The NBA really wants to set its 2026-2027 schedule. It’s media partners at NBC Sports , ESPN and Amazon want it too.
NBA commissioner Adam Silver, in a wide-ranging conversation at the CNBC/Boardroom Summit Thursday, said that the league, well aware of a TV draw when it sees one, is waiting to see where former Los Angeles Lakers star LeBron James chooses to play next season.
James announced last month that he would leave the Lakers, sparking immediate speculation about where he could end up next.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in