The mystery of a 'little red book' about insurance startup Corgi
AI insurance startup Corgi has distanced itself from a controversial 'little red book' found in its office that contained disparaging remarks about older workers. The company claims the book was an unapproved gift from an investor and does not reflect its corporate values.
Why it matters
The incident highlights the reputational risks startups face when internal culture documents or investor-provided materials leak to the public.
The AI insurance company Corgi said it did not create the little red book. Former employees and an investor saw it at the office. BI Business Insider got a look at a book that purports to outline Corgi's mission. "Boomers are slow and bad," it says at one point. Corgi says an investor created the "unapproved" book. When investor Alex Ren visited the office of AI insurance upstart Corgi early last year, he was given a copy of a little red book emblazoned with a portrait of the company's namesake dog wearing a Mao-like red hat with a yellow star. It was called: "The Mission at Corgi." Business Insider viewed images of a book with the same name and cover. Inside, it contained a series of statements — some braggy, some bellicose, all of them blunt. "Boomers are slow and bad," the 17-page hardcover declares in reference to hiring.
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