The most popular merch at the US Open, from Honey Deuce tees to $600 Polo Ralph Lauren jackets
The US Open is experiencing record-breaking retail sales, with fans flocking to purchase branded merchandise like Honey Deuce-themed apparel and accessories. Despite high prices, items are selling out rapidly, highlighting the strong consumer demand for tournament-specific souvenirs.
Why it matters
This reflects the growing trend of sports events leveraging lifestyle branding and exclusive merchandise to drive significant non-ticket revenue.
I regretted not bringing my own hat. Alice Tecotzky I checked out the items at the very (very) well-stocked US Open retail store. One sweatshirt is already sold out and reselling for more than three times the original price. Here are some of the most popular items, according to employees. A vodka-stained, plastic Honey Deuce cup isn't the only badge of US Open honor. Between its five different merchandise stores, most of which have multiple outposts, the annual tennis tournament also offers a lengthy list of non-alcoholic souvenir options. There are the usual polos and hats, but also racquet-wielding rubber ducks, candles that smell like cocktails, and stuffed bears in pink tennis skirts.
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