The modern-day relevance of Zyzz’s legacy 15 years after his shock death in Thailand
The article explores the enduring legacy of Aziz Shavershian, known as 'Zyzz,' an early internet fitness influencer who died in 2011. A new documentary examines his impact on youth culture and his influence on modern 'looksmaxxing' trends.
Why it matters
Zyzz represents a pivotal moment in the history of social media and influencer culture, reflecting ongoing shifts in male body image and digital fame.
Share article Long before the era of modern fitness influencers, one man ruled Sydney’s festival circuit: Zyzz .
Born Aziz Shavershian, Zyzz burst onto the scene in the late 2000s and became one of Australia’s first-ever internet personalities. His online fame was fuelled by YouTube flexing videos, a passion for bodybuilding, and a signature festival aesthetic that consisted of impeccably styled hair and little more than tiny shorts.
Aziz Shaver, known online as Zyzz was one of the original influencers, but his tragic death at age 22 has been explored in a new Stan documentary, Poster Boy: Becoming Zyzz. Stan
At the time Zyzz made a name for himself, Instagram had only just started; he had built a following on YouTube and online forums. But in 2011, at the height of his viral fame, tragedy struck when he died suddenly on holiday in Thailand aged 22.
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