Business Insider·5 min read·medium

The midterms will come down to the cost of everything — and who voters trust to fix it

The midterms will come down to the cost of everything — and who voters trust to fix it
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The article examines how rising costs for gas, electricity, and housing are shaping voter priorities in key U.S. swing states ahead of the midterm elections. Candidates are focusing on affordability as the primary issue to sway undecided voters.

Why it matters

Highlights the critical role of economic anxiety in shaping political outcomes and voter behavior in competitive elections.

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Getty Images; BI Candidates in swing states are vying to win on the Big A: Affordability. In states with key Senate races, gas, electricity, and housing prices have all soared. Now, candidates on both sides of the aisle are touting their plans to bring costs down. Zac Owen, a 31-year-old brand strategist and high school football coach in the hotly contested swing state of Michigan , said that it's normal to drive two to four hours to get somewhere else in the state. The cost of those long commutes is top of mind for Owen and other voters as the country heads into the midterm congressional elections. " Gas prices , oh boy. People are up in arms about gas prices over here. I'll tell you that," Owen said. Hearing more about gas pricing from candidates, he said, would help sway his decision.

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