‘The Kardashian era is over’: TikTok’s ‘povvo king’ takes on the billionaires
Former teacher Shabaz Ali has gained viral fame on TikTok for his satirical commentary on the lifestyles of the wealthy. He is now transitioning his 'povvo' brand to television to critique wealth inequality.
Why it matters
The rise of social media creators moving into traditional media highlights shifting cultural attitudes toward wealth and class in the digital age.
‘People are so sick of wealth inequality’ … Shabaz Ali. Photograph: Georgie Wilding ‘People are so sick of wealth inequality’ … Shabaz Ali. Photograph: Georgie Wilding Television ‘The Kardashian era is over’: TikTok’s ‘povvo king’ takes on the billionaires Shabaz Ali stormed to TikTok fame mocking the designer ice cubes of the privileged. Now he’s on the BBC stoking revolt against the superrich
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