The Kansas City Chiefs have media ambitions that go way beyond football
The Kansas City Chiefs are expanding their business model by producing original entertainment content and selling advertising space to brands. By leveraging their national fan base, the team aims to transition from a sports organization into a competitive media publisher.
Why it matters
This strategy reflects a broader trend of sports franchises diversifying revenue streams by capitalizing on their brand equity to compete with traditional media companies.
Lauren Denowitz, the Chiefs' VP of brand marketing and football development, wants to pitch the team's shows to Madison Ave. Kansas City Chiefs The Kansas City Chiefs are looking to move well beyond football. The team created a slate of shows and is looking to sell ads in them to other brands. It's a test of brands' ability to make entertainment that's competitive with traditional publishers. Could the next media powerhouse be a sports team? The Kansas City Chiefs are making a big push into branded entertainment , but with a twist: The team has ambitions to compete with traditional media companies. That means it's not just about using shows to reach fans and promote the team, but also about selling advertising to other brands. Leading the initiative is Lauren Denowitz, the Chiefs' VP of brand marketing and football development.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in