Daring Fireball·25 min read
The iPhones 18 Pro
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Every year since 2007, Apple has debuted a new flagship iPhone. Other than the just plain “iPhone” original, they all have numbers of some sort in their name. If you make a list of them in order, it’s a bit of a marketing curiosity that the only one of the bunch whose number in its name corresponds to its generation number is the iPhone 4 , which was in fact the fourth iPhone. (The “ten” in iPhone X marked 10 years, but it was the 11th flagship model.)
The iPhone 18 Pro, in fact, heralds Apple’s 20th iPhone generation:
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