Business Insider·3 min read·medium

The internet is having a field day with Amazon's 'About You' customer dossiers. Here's how to see yours.

The internet is having a field day with Amazon's 'About You' customer dossiers. Here's how to see yours.
✦AI Summary

Amazon's 'About You' feature, which uses AI to infer customer preferences and habits, has gained viral attention on social media for its blunt and sometimes snide observations. Users are sharing screenshots of the tool's specific, often humorous, conclusions about their personal lives.

Why it matters

This highlights growing public scrutiny regarding how AI-driven data collection interprets personal behavior and the transparency of corporate algorithms.

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Amazon wants to connect you to the right product. Some customers shared screenshots of the tool saying they have skinny legs and flat butts. Getty Images Amazon's "About You" feature offers observations about your purchases and conversations with Alexa for Shopping. It can be a little snarky, shoppers said. One posted a screenshot showing the AI thinks she "has flat buttocks." Here's how you can find out what Amazon thinks about you — tell us what you find in the comments below! Amazon wants to use AI to match shoppers to the right products. Some users say their tool is doing a great job cosplaying a judgmental aunt. The e-commerce giant launched its "About You" feature — basically a customer dossier — earlier this year, pitching it as an editable list of preferences that Amazon has inferred to help shoppers navigate its vast marketplace.

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