The Indian Atelier Behind Dior, Prada and Fendi Launches Its Own Line
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Indian textile house Chanakya International is launching its own luxury brand, Chorus, after decades of supplying embroidery to major fashion houses like Dior and Prada. The brand, founded by Karishma and Avantika Swali, aims to translate traditional Indian craft into a global luxury label.
Why it matters
This represents a significant shift in the fashion supply chain, where long-time manufacturing partners are moving up the value chain to establish their own independent global luxury identities.
For four decades, Indian textile house Chanakya International has produced some of the world’s most intricate embroidery for houses including Dior, Prada, and Fendi. Its most visible moment came in 2023, when Chanakya’s artisans brought their craft to Dior’s pre-fall show at Mumbai’s Gateway of India. Now, the Mumbai atelier is attempting something far rarer: transforming from one of fashion’s most influential makers into a global brand in its own right.
The article is a straightforward business report on a brand launch without political or ideological framing.
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