The Iconic appoints Emotive creative agency
The Iconic has selected the independent agency Emotive as its new creative partner following a competitive pitch process. The agency will focus on evolving the brand's 'Got You Looking' platform to drive commercial growth and cultural relevance.
Why it matters
This agency shift signals a strategic pivot for a major e-commerce retailer looking to deepen customer engagement and improve marketing effectiveness.
The Iconic has appointed independent creative company Emotive as its creative agency, following a competitive pitch.
The report is a standard industry announcement detailing a business contract change without subjective framing.
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