The high-flying England vs. Norway World Cup bet that's got everyone talking
British Airways and Norwegian Air Shuttle have engaged in a public social media wager regarding the outcome of the England vs. Norway FIFA World Cup quarterfinal match. The losing airline must adopt the winner's logo on social media for one day.
Why it matters
This demonstrates how brands use major sporting events to drive social media engagement and humanize corporate identities.
England and Norway face each other in the 2026 FIFA World Cup on Saturday. ANP/Richard Pelham/Getty Images England and Norway are facing off in the FIFA World Cup quarterfinals on Saturday. British Airways and Norwegian Air Shuttle bet on the match's outcome earlier this week. The loser has to use the winner's logo on social media for a day. The most exciting bet ahead of England and Norway's World Cup quarterfinal match isn't taking place on DraftKings. Norwegian Air Shuttle proposed a wager against British Airways in an Instagram post after the matchup was set earlier this week. The challenge would pit Scandinavia's second-largest airline against the United Kingdom's flag carrier. "Hey @british_airways, do you wanna make a bet?๐๐ณ๐ด๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ," Norwegian Air Shuttle wrote on Instagram. "If Norway wins, you have to switch to our logo on Instagram on Sunday (one day). And vice versa. Deal?"
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in