The hidden dangers behind India’s viral ‘snowy’ tourist spot

A marble dumping yard in Kishangarh, India, has become a viral tourist destination due to its snow-like appearance. However, the site is actually an industrial waste area, raising concerns about the environmental and safety implications of such tourism.
Why it matters
The trend highlights the intersection of social media-driven tourism and environmental degradation, where industrial waste is rebranded as a scenic attraction.
A 350-acre white expanse of marble waste in Kishangarh, western India, has become an unlikely tourist destination.
The Kishangarh marble dumping yard's vast white expanse draws thousands of visitors each day.
KISHANGARH, India: In India’s western state of Rajasthan, a vast white expanse draws thousands of visitors each day. At first glance, the 350-acre site resembles a wintry, snow-covered landscape complete with gleaming ridges.
But this winter wonderland is far from natural. It is, in fact, a dumping ground for marble slurry waste produced by the Kishangarh region’s marble processing facilities.
In recent years, the site has become an unlikely tourist attraction, with mostly domestic visitors travelling from across India to capture unique photographs. Some have likened it to Switzerland, while others say it reminds them of Santorini in Greece.
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