The Guardian view on the 90s revival: the end of the analogue age
A new exhibition at Tate Britain and a wave of recent media projects signal a significant cultural revival of the 1990s. The trend reflects a collective nostalgia for the pre-digital era and the optimism associated with the decade.
Why it matters
Cultural cycles often influence modern media production and consumer behavior, reflecting how societies process historical periods.
‘Kate Moss was the face of the era.’ ‘Kate Moss was the face of the era.’ Opinion Culture The Guardian view on the 90s revival: the end of the analogue age Editorial The new exhibition at Tate Britain is part of a wider cultural resurgence from 30 years ago. This is nostalgia for a pre-digital era
E ach generation imagines itself to be cooler than the one that went before it, and weirder than the one that comes after it, to update George Orwell. Gen X is no exception. “It felt like something was happening,” Pulp’s Jarvis Cocker writes in the catalogue for The 90s: Art and Fashion , which opened at Tate Britain this week. “Something good. It felt like the weirdos were taking over.”
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