'The Great Inversion': Why one innovation theorist says technology is no longer adapting to us — we're adapting to it

Innovation theorist John Nosta. Courtesy of John Nosta For centuries, technology has largely served us and made our lives easier. Innovation theorist John Nosta said AI is changing humans rather than just changing the world around them. Nosta calls the shift "The Great Inversion." Humans have long built technologies to change the world around them — faster cars, better tools, and more efficient machines. AI may be among the first widely adopted technologies that not only shapes the world around us but also increasingly influences how we think, learn, and solve problems. That's according to John Nosta , an innovation theorist and founder of the think tank NostaLab, who called the shift "The Great Inversion." "Progress seems to be increasingly about making humans better for the technological world we've created," Nosta told Business Insider.