The great digital fatigue: How digital burnout is changing social media use
A survey of 1,000 adults reveals that many people are experiencing 'digital fatigue' and viewing social media participation as a burdensome responsibility rather than entertainment. Younger generations, particularly Gen Z, report the highest levels of pressure and negative emotional responses to maintaining an online presence.
Why it matters
This trend signals a potential shift in consumer behavior that could impact the business models of major social media platforms and the future of digital advertising.
People are quietly withdrawing from active participation in social media. While they may not be deleting accounts en masse, many are:
The article reports on survey findings without taking a stance on the validity of the participants' feelings.
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