The Genesis GV90 blows the bloody doors off what’s possible in EV design
Genesis has unveiled the GV90, a luxury electric SUV featuring a unique 'Neolun Arch Gate' design that removes the B-pillar for easier access. The company claims to have maintained safety standards through the use of high-strength steel beams.
Why it matters
It represents a significant engineering shift in automotive design, challenging traditional safety structures in the luxury EV market.
Genesis, Hyundai’s luxury brand, just revealed its first full-size, three-row electric SUV for the US market, the GV90. And arguably it has some of the wildest designs and features in the auto market today.
Right off the bat, the coach-style doors signal that things aren’t what they seem with the GV90. When the front and rear doors open outward, the B-pillar disappears, creating an extra-large opening into the vehicle — because you’re the kind of person who can afford it.
Genesis is calling it the Neolun Arch Gate, “the world’s first independently opening and closing hidden B-pillar coach door.” But it’s more than just that.
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