The Galaxy Z Fold8 and Z Fold8 Ultra are beating Galaxy Z Fold7's sales numbers in Europe
Samsung reports that sales of its Galaxy Z Fold8 and Z Fold8 Ultra have significantly outperformed the previous Z Fold7 model in both Europe and the US. The company notes a shift in consumer behavior, with more users upgrading from the Z Flip series and a notable increase in former iPhone users switching to the new foldables.
Why it matters
The data suggests a maturing market for foldable smartphones and indicates that Samsung's premium strategy is successfully capturing market share from competitors like Apple.
Back in August, Samsung revealed that pre-orders in Europe for the Galaxy Z Fold8 , Z Fold8 Ultra and Z Flip8 were 20% higher than the pre-orders for the Z Fold7 and Z Flip7 last year. The new foldables have continued to gain momentum since then.
Now, Samsung says that the combined Z Fold8 and Z Fold8 Ultra sales are 50% higher than the Z Fold7 last year (note that this stat doesn't include Z Flip sales, unlike the pre-order number). Okay, it’s two phones against one, but this shows that there was a wide foldable-shaped hole in Samsung’s Galaxy Z line-up.
This conclusion is also backed by another stat – the number of former Z Flip owners who upgraded to the Galaxy Z Fold8 is three times higher than the number of Z Flip users that bought a Galaxy Z Fold7 last year.
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