The ‘G-Wagen of golf carts’ could be the ideal second car
Amble, a Lisbon-based EV startup, has introduced a premium, street-legal electric buggy designed as a secondary household vehicle for short trips. The company aims to address the trend of oversized, overpowered vehicles by offering a compact, neo-retro alternative for resorts and neighborhoods.
Why it matters
The product highlights a growing niche in the automotive market focused on urban mobility and downsizing, challenging the dominance of large SUVs for daily errands.
While the auto industry wrings its hands over the electric vehicle market, sweating details like aerodynamic efficiency and range anxiety, a new EV startup based in Lisbon, Portugal, is zagging in a different direction. Amble’s new electric buggy won’t impress anyone with its 0–60 time or its self-driving features (it has none). Instead, it takes a stab at the belief that cars have gotten too big, too fast, and perhaps could use a bit of a downgrade in both departments.
The article presents the company's mission and product design objectively, focusing on the startup's market strategy rather than taking a political stance on vehicle size.
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