Business Insider·3 min read·medium

The foldable iPhone Duo is Apple's boldest smartphone experiment yet

The foldable iPhone Duo is Apple's boldest smartphone experiment yet
AI Summary

Apple has launched the iPhone Duo, its first foldable smartphone, marking a significant departure from the company's traditional flat-rectangle design. The device features two displays and is positioned as a larger, more intuitive alternative to standard smartphones.

Why it matters

This release represents a major shift in Apple's design philosophy, signaling the company's entry into the competitive foldable market dominated by rivals like Samsung and Huawei.

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Apple's foldable phone, the iPhone Duo. Apple Apple debuted the Duo, its first-ever foldable iPhone. The phone has two displays and is 50% larger than the iPhone 18 Pro Max. The foldable is one of Apple's first departures from the traditional iPhone form. Since its 2007 launch, the iPhone has had the same basic design: a flat, rigid rectangle. Now, Apple is folding on that form factor. Apple debuted the new foldable iPhone Duo on Tuesday at its annual September hardware event , marking the biggest design change in the device's history. John Ternus, Apple's CEO, critiqued other foldables that "feel like two phones awkwardly stuck together." The company wanted a larger display, one that is "as natural and intuitive as an iPad," he said. The device has two displays: the closed front and the full-sized open screen.

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