The first rival Android app store just arrived in the US Play Store
Google has begun allowing third-party app stores, such as Aptoide, to be listed directly within the US Play Store following legal pressure from Epic Games. This marks a shift in Android's distribution model, potentially opening the door for other competitors.
Why it matters
This change significantly alters the mobile app ecosystem, reducing Google's gatekeeper control and increasing competition in the digital marketplace.
Following the latest twist in Google’s legal battles with Epic, US Android users are now able to open Google’s Play Store and download a third-party digital store with its own selection of apps. Aptoide, a store specializing in mobile games, is the first to become available.
Third-party app stores have always been available on Android, which is a more open platform than iOS in that respect. However, until now they’ve only been available if pre-installed on a device — as with the Amazon Appstore on Fire tablets or Samsung’s Galaxy Store — or installed via sideloading. Listing rival storefronts within the Play Store makes them much easier for users to find and access.
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