The first broken iPhone Duos are here
Early adopters of the new iPhone Duo are reporting screen failures, specifically cracks appearing along the hinge. Apple has reportedly been replacing the defective units for customers.
Why it matters
Hardware defects in flagship devices can significantly impact brand reputation and consumer trust in new product form factors.
The iPhone Duo officially goes on sale today, but a few units already have broken screens. According to posts on Reddit about the affected units, the issue appears to be happening at a similar spot on all of them: Some kind of problem shows up on the inner screen along the hinge and a strange bright line (or lines) across the right side of the display.
Here’s how one user in Australia described what happened to their phone:
> Had my iPhone Duo for about six hours and had probably opened it fewer than 20 times.
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