The fine line between getting noticed and getting embarrassed on LinkedIn
Professionals are increasingly struggling with the pressure to build a personal brand on LinkedIn, often leading to performative or 'cringeworthy' content. Experts suggest there is a fine line between effective networking and damaging one's reputation through oversharing.
Why it matters
As professional networking shifts toward content creation, individuals must navigate the risks of digital self-promotion in a competitive job market.
Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images This post originally appeared in the Business Insider Today newsletter. You can sign up for Business Insider's daily newsletter here . We all know the quote, " Do one thing every day that scares you." For plenty of people, that's posting on LinkedIn. The professional social network is notorious for cringeworthy, performative posts. But those posts also generate a lot of engagement and raise the poster's profile. With everyone worried about building their "brand," people are asking: Should I be posting more, too? To unpack the LinkedIn conundrum, BI's Jacob Zinkula, Juliana Kaplan, and Henry Chandonnet spoke with marketers, PR experts, and creators about the fine line between getting your name out there and completely embarrassing yourself . LinkedIn's vibes have always been all over the place.
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