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BBC News·3 min read·medium

The financial winners and losers from the World Cup

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The financial winners and losers from the World Cup
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The World Cup has generated record-breaking revenues for FIFA, reaching $7.6 billion for the Qatar tournament. While FIFA and commercial partners profit, fans face rising costs due to dynamic pricing and expensive ticket tiers.

Why it matters

The commercialization of global sporting events raises questions about accessibility for fans versus the financial interests of governing bodies.

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Image source, Reuters By Michael Race Business reporter , Reporting from New York Published 29 minutes ago This World Cup has been bigger than any tournament before it.

More countries taking part and more matches means more eyeballs on the action - as well as more opportunities to make money.

As the planet's footballing stars create historic moments on the pitch, billions of dollars are being generated off it.

But not everyone is raking in the big bucks with financial winners and losers.

The amount of money world football's governing body Fifa makes from the World Cup is astronomical. It generated a record $7.6bn (£5.6bn) from Qatar 2022 and is expected to top that in US, Canada and Mexico 2026, especially with the expanded 48-team tournament.

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