The Ferrari Luce has at least 500 fans
Ferrari has reached its 2026 sales target for the Jony Ive-designed Luce EV just two months after its launch, selling nearly 500 units. Strong demand from China and positive reception from US tech entrepreneurs have driven the success of the €550,000 vehicle.
Why it matters
The rapid sales of the Luce EV demonstrate a strong market appetite for luxury electric vehicles among ultra-wealthy demographics in tech-centric regions.
Just two months after a bumpy launch earlier this year, Ferrari has reportedly already hit its 2026 sales goal for its polarizing, Jony Ive-designed Luce EV. Ahead of Ferrari announcing its quarterly earnings on Thursday, the Financial Times reports that Ferrari was aiming to sell “just under 500” Luce units this year, and reached that target this month.
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