The ‘elixir of long life’: how the elusive Chartreuse quietly became the trendiest drink around
Chartreuse, an intensely green/yellow herbal liqueur made by French monks with a secret recipe and limited supplies, has quietly become a trendy drink. Despite its elusive nature and high alcohol content, it's increasingly popular in places like Paris, where it's enjoyed in various forms.
Why it matters
This article highlights a cultural trend in the beverage industry, showcasing how niche, historically significant products can gain mainstream popularity. It also touches on the economic impact of limited supply and unique branding.
Morwenna Ferrier with a bottle of green Chartreuse at the wine cellar La Cave de Belleville in Paris. Morwenna Ferrier with a bottle of green Chartreuse at the wine cellar La Cave de Belleville in Paris. Alcohol The ‘elixir of long life’: how the elusive Chartreuse quietly became the trendiest drink around With its garish ‘grellow’ colour, mythological origins, secret recipe and limited supplies, the herbal liqueur made by French monks is now the coolest thing to order at the bar
Morwenna Ferrier Sun 27 Sep 2026 07.00 EDT Last modified on Sun 27 Sep 2026 08.15 EDT Share Prefer the Guardian on Google It’s just after 9pm in drizzly Belleville, Paris. Too late for cocktails, too early for bedtime, but up the steep hill that straddles the 19th and 20th arrondissements, digestif hour is in sight.
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