The director behind Yung Lean's viral 'Storm' video says AI imitations on social media made even good work look 'lame'
Director Romain Gavras expressed frustration over AI-generated imitations of his viral music video for Yung Lean's 'Storm,' stating that the trend made his original work feel 'lame.' He noted that the prevalence of AI copies nearly drove him to quit the filmmaking industry.
Why it matters
This highlights the growing tension between creative professionals and the rise of generative AI, specifically regarding copyright and the devaluation of artistic labor.
The director of Yung Lean's viral "Storm" video says AI made his work look "lame." Francis Specker/CBS via Getty Images The director behind Yung Lean's "Storm" video said AI copies made him consider quitting filmmaking. Romain Gavras said AI imitations of "Storm" on social media made his work look "lame." The original video, released in April, has amassed more than 40 million views on YouTube. The director behind Swedish rapper Yung Lean's viral "Storm" video says AI almost drove him from filmmaking. In an interview with Vulture published on Tuesday, Romain Gavras said he was disheartened by the wave of AI-generated copies of the music video. Gavras directed the video for "Gener8ion," an audiovisual project he runs with French producer Surkin.
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