The dangers of politicians being "too online" - or not online enough
This article explores how modern politicians are increasingly leveraging social media platforms like TikTok and Instagram to shape public perception and engage voters. It contrasts past digital strategies with current government efforts to humanize leaders through meme-based content and viral videos.
Why it matters
It highlights the shifting landscape of political communication, where digital presence and influencer-style content have become essential tools for governance and electioneering.
The dangers of politicians being "too online" - or not online enough
By Matt Chorley In early 2015, flower crowns started appearing on Ed Miliband's head. Petals and hearts were photoshopped on to the then-Labour leader by the "Milifandom", a movement of young, mostly female, voters sharing romanticised images on Twitter to protest against Miliband's "distorted media portrayal".
It was the brainchild of Abby Tomlinson, a 17-year-old sixth-form student, who came to the defence of the man she called "Milibae". The hashtag #Milifandom trended. Then Labour lost the 2015 election.
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