The childhood hobby making a grown up comeback as Australians rediscover the joy of stickers

Australians are increasingly turning to sticker collecting and journaling as a mindful, low-pressure creative hobby. Small businesses like The Turtle Journal are capitalizing on this trend by offering vintage-inspired designs that encourage relaxation over perfection.
Why it matters
The trend reflects a broader cultural shift toward 'slow living' and digital detoxing, where consumers seek tactile, non-digital forms of self-expression.
The simple pleasure of peeling a sticker from its backing paper and deciding exactly where it belongs is something many Australians remember from childhood. Whether it was filling a well-worn sticker album, swapping scratch and sniff designs in the school playground or decorating every available surface, stickers once held a special place in everyday life. Somewhere along the way, they disappeared into the category of things we were expected to outgrow. Now, one Adelaide small business is making the case that perhaps we gave them up too soon. The Turtle Journal is tapping into a growing appetite for slow, mindful hobbies by encouraging adults to rediscover stickers, not as children’s toys, but as creative tools that inspire relaxation, self-expression and a little nostalgic fun.
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