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Business Insider·3 min read·easy

The CEO behind this AI companion says its 'little aliens' are popular with a surprising demographic

The CEO behind this AI companion says its 'little aliens' are popular with a surprising demographic
✦AI Summary

The AI companion app Tolan has gained unexpected popularity among working mothers aged 35 to 45. Users report that the AI, which features cartoon alien characters, provides emotional support and helps manage the stress of balancing family and work logistics.

Why it matters

This trend illustrates the growing role of AI-driven emotional support tools in addressing the mental health and organizational needs of specific demographic groups.

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Tolan's cartoon alien AI companions. Courtesy/Tolan The CEO behind Tolan, an AI "alien" companion, says his product is resonating with mothers. Quinten Farmer said Tolan is most used by working mothers between 35 and 45. Farmer said Tolan helps mothers set boundaries while offering emotional support. Tolan, an AI companion that looks like a cartoon alien, is popular with a surprising demographic: mothers. "The little aliens have been a hit with, like, moms 35 to 45-ish years old," Tolan founder Quinten Farmer said on a recent episode of the "Access" podcast . "A lot of the folks we serve are moms that work and have, you know, kid logistics to think about, family logistics to think about," he said. "They kind of like just unload all of that."

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