The black iPhone Pro returns
The Verge reviews the return of the black color option to Apple's iPhone Pro lineup. The author expresses personal satisfaction with the aesthetic choice, noting its practicality and preference over flashier colors.
Why it matters
Consumer hardware aesthetics often drive brand loyalty and purchasing decisions, reflecting the intersection of personal style and tech utility.
Apple has seen reason: It has a black model in the iPhone Pro lineup again.
Last year, Apple went bold with its colors for the iPhone 17 Pro, offering a flashy orange, a shiny silver, and a dark blue. Don’t get me wrong, they looked nice. But there was no black (or dark gray) for the first time since the start of the iPhone Pro lineup, which Apple first introduced in September 2019 with the iPhone 11 Pro and Pro Max.
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