The Ayurveda Co shuts down: founders confirm ₹250 crore venture’s closure after rapid expansion
The Ayurveda Co (TAC) has officially shut down after failing to sustain its rapid expansion and high operational costs. Founders Param and Shreedha Singh Bhargava cited over-scaling and hiring senior staff too quickly as the primary reasons for the venture's collapse.
Why it matters
The closure highlights the risks associated with aggressive scaling strategies in the Indian startup ecosystem, even for companies that have secured significant venture capital.
The Ayurveda Co (TAC), the Ayurveda-focused beauty and personal care brand, is being formally shut down after its operations were stopped in July 2025 and its assets subsequently liquidated, co-founder Param Bhargava said in a LinkedIn post.
Co-founder Shreedha Singh Bhargava also confirmed the closure in a separate LinkedIn post, saying the brand had remained inactive since operations stopped and that the company is now being formally closed.
“I’d rather say this out loud than let it quietly disappear,” she wrote.
The shutdown marks the end of a four-to-five-year run during which TAC scaled to more than ₹150 crore in annual gross merchandise value (GMV), according to Ms. Shreedha. The company had a team of more than 1,000 people across on-roll and off-roll roles and built a significant retail and online presence across India, she said.
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