The Apple Car Is Finally Here
The article contrasts the traditional, status-driven branding of Ferrari with the functional, minimalist design philosophy of Apple. It explores the intersection of these two worlds as Ferrari unveils its first electric supercar, the Luce.
Why it matters
It highlights the evolving definition of luxury and utility in the automotive industry as it transitions toward electrification and digital integration.
Ferrari May 29, 2026 Share Save Listen − 1.0 x + Seek 0:00 11:02 Sign up for Ordinary Extraordinary , Ian Bogost’s guide to making everyday life vivid again. You’ll receive the first edition of the limited-run newsletter course in early July.
The piece is a cultural critique of design philosophies and does not take a political stance.
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