The AI 'vibe directing' startup OpenArt has hired a former Salesforce marketer to turn it into a household name
AI video and image startup OpenArt has hired former Salesforce and Meta marketer Scott Larson as its vice president of brand marketing. The company is experiencing rapid growth, targeting $250 million in annual recurring revenue by 2026, and is pushing to make its conversational text-to-video tools a household name.
Why it matters
As generative AI tools mature, startups are investing heavily in executive talent from major tech firms to scale consumer adoption and brand recognition in a crowded market.
Scott Larson is joining OpenArt AI as its VP of brand marketing. He first experimented with the platform to create a short film starring a stick of butter about to meet an unfortunate end. OpenArt/LinkedIn, Scott Larson A version of this post appears in CMO Insider. Sign up for Business Insider's marketing industry newsletter . Salesforce and Meta marketing alum Scott Larson says OpenArt AI' s conversational text-to-video generator is the tool he wished he'd had earlier in his career. The platform helps whizz up short videos, arty images, and music by typing in a few prompts. OpenArt this week tapped Larson as the company's vice president of brand marketing, the company exclusively told CMO Insider. He joins in a period of rapid growth for the company, which said it's on track to pass $250 million in annual recurring revenue by the end of 2026.
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