The AI pendulum is swinging back to a more realistic place, says Don McGuire, CMO of Qualcomm
Qualcomm CMO Don McGuire discusses the shifting landscape of enterprise AI, emphasizing a move toward more realistic expectations. He argues that the most effective use of AI involves a collaborative partnership between humans and technology.
Why it matters
This reflects a broader industry trend of tempering AI hype with practical, human-centric business applications.
Don McGuire, CMO of Qualcomm, spoke to Business Insider during the 2026 Cannes Lions Festival of Creativity, saying that talk of artificial intelligence in the enterprise is at a more realistic place. "It's about humans and AI together that's really going to make it useful," McGuire said. "Not one or the other." Read the original article on Business Insider
The article reports on corporate messaging without taking a stance on the efficacy of the technology.
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