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Business Insider·4 min read·medium

The AI boom is good for people who write about AI. Ask Derek Thompson.

The AI boom is good for people who write about AI. Ask Derek Thompson.
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Writer Derek Thompson discusses the financial boom around artificial intelligence coverage in media compared to other topics. He also addresses broader issues like public backlash against data centers and economic inequality driven by pro sports.

Why it matters

It offers insight into the media economy surrounding the AI boom and how audience demand shapes the topics public intellectuals choose to cover.

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Courtesy of Derek Thompson; BI The AI boom is swallowing the US economy That extends to people who make a living writing, says author Derek Thompson: Stories about AI are the most lucrative thing he can produce. Thompson, who writes about a wide range of topics, says he's torn between writing stories he knows his audience wants, vs other topics he cares about. Derek Thompson writes and talks about a lot of things. But some things pay better than others: "Dimes for analysis, dollars for facts, and Benjamins for facts about artificial intelligence," he tells me. Thompson, a longtime Atlantic writer who left to launch his own Substack in 2025, has an avid following — Barack Obama reportedly reads him to stay on top of AI developments.

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