The AI apps winning over corporate America
A recent report from Okta highlights that while AI-native startups like Anthropic are seeing rapid corporate adoption, established software giants are successfully integrating AI into their existing platforms. Companies are increasingly opting for a hybrid approach, utilizing both specialized AI tools and enhanced features within familiar enterprise software.
Why it matters
This trend suggests that incumbent software providers are successfully defending their market share against AI-native startups by leveraging their existing user bases.
A busy office desk Calvin Lee A version of this story originally appeared in the BI Tech Memo newsletter. Sign up for the weekly BI Tech Memo newsletter here . One chart in Okta's new Enterprise AI Index neatly captures which work software has become more popular in recent years. You may be using these increasingly AI-powered tools yourself. Anthropic tops the ranking for corporate customer growth between June 2022 and June 2026, followed by OpenAI and Cursor .
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