The 7-year-old Nvidia Shield TV is now $100 more expensive thanks to AI
Nvidia has increased the price of its 7-year-old Shield TV Pro by $100, citing rising component costs driven by the generative AI boom. The company notes that supply chain constraints affecting memory and storage have impacted even older hardware products.
Why it matters
This price hike illustrates how the massive demand for AI-related hardware is creating inflationary pressure across the entire technology supply chain.
Not shielded from consequences The 7-year-old Nvidia Shield TV is now $100 more expensive thanks to AI Initially launched in 2019, the Nvidia Shield TV Pro now retails for $299.99.
23 The Shield TV has that classic Nvidia aesthetic. Credit: Ryan Whitwam The Shield TV has that classic Nvidia aesthetic. Credit: Ryan Whitwam Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only Learn more Minimize to nav The era of generative AI has upended technology supply chains, and there is one ironclad rule in 2026: If it has memory or storage, it’s getting more expensive. Even devices with years-old tech inside are still apparently subject to that unwritten rule. Nvidia has just announced that the Shield TV Pro is getting $100 more expensive, effective immediately.
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